MrBeast, whose real name is Jimmy Donaldson, launched his own burger chain called "MrBeast Burger" in December 2020. The chain quickly became popular, with long lines forming outside its locations across the United States.
MrBeast has been known for his YouTube videos where he gives away large sums of money to strangers, and he used his large online following to promote his burger chain. He announced the launch of MrBeast Burger on his social media accounts and in one of his YouTube videos, where he also revealed that the burgers would be available for delivery through popular food delivery apps like Uber Eats and DoorDash.
The chain operates as a virtual kitchen, meaning it doesn't have any physical locations of its own. Instead, it partners with existing restaurants and uses their kitchen space to prepare and cook its burgers. This allows MrBeast Burger to quickly expand its reach across the United States without the overhead costs of operating its own physical locations.
The menu features a range of burgers, chicken sandwiches, fries, and drinks, and it's all available for delivery through the chain's partner apps. MrBeast has also used his social media accounts to offer discounts and promotions to his followers, further driving interest in the burger chain.
In short, MrBeast used his large online following and social media accounts to promote his burger chain, which operates as a virtual kitchen, partnering with existing restaurants to prepare and cook its menu items.
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